My English Class #45: Brand Management - Explaining Brand Guidelines Clearly

Vocabulary

A. concrete examples – des exemples concrets
B. brand consistency – la cohérence de la marque
C. flexibility – flexibilité
D. local campaigns – des campagnes locales
E. as long as – à condition que

Guide Questions
1. What does a brand manager do? Talk about the example.
2. What does the speaker do when a team does not respect the brand code?
3. What does the speaker say about brand guidelines?