Business English (B2): "How Companies Can Win the AI Race"

Vocabulary 1

A. Generative AI – AI that creates content [IA generative]
B. Embraced (verb) – accepted or welcomed [adopté]
C. Tracker – a device for monitoring movement [traqueur]
D. Seamless – smooth, without interruptions [sans friction / fluide]
E. Ultimately – in the end, finally [en fin de compte]

Guide Questions
1. What is the focus of many companies regarding AI?
2. What kinds of companies will win the AI race?
3. What does the speaker say about the pizza company Domino’s?
4. What was Domino’s goal?

Vocabulary 2

A. Outperformed (verb) – did better than expected [surperformé]
B. Hunger – strong need for food [faim]
C. Value (verb)– to regard as important [apprécier / accorder de la valeur]
D. Ease – comfort, lack of difficulty [simplicité]
E. Enhance (verb) – improve or make better [améliorer]
F. Accessibility – ease of access or use [accessibilité]

Guide Questions
1. What does the speaker say about Domino’s stocks in 2010?
2. What were the real reasons for Domino’s success?
3. What should companies do?

TRANSCRIPT

PART 1: Many companies are currently focused on how generative AI can enhance their products, automate tasks, or create innovative campaigns. However, the companies that will succeed in the AI race aren’t necessarily those with the best products, but those that make their offerings easy to access. A great example of this is Domino’s. In the mid-2000s, they embraced digital transformation early, creating features like a pizza tracker app and allowing customers to order through voice, smart TVs, smartwatches, and even Twitter. Their goal wasn’t just to improve the pizza, but to make the ordering process as seamless as possible, which ultimately made a big difference in their success. (107 words)

PART 2: If you had invested in Domino’s stock in 2010, it would have outperformed investments in tech giants like Amazon and Apple. This success didn’t come from better pizza, but from making the experience more convenient for customers, solving a common problem: hunger combined with impatience. As AI tools become more powerful, many companies are focusing on creating smarter products, but convenience will still be the key to winning. Customers value ease of use over complexity. The companies that win the AI race will be those that apply AI not just to improve operations, but to enhance the accessibility and user experience. (101 words)

Reference/Source: Forbes