Vocabulary and Listening: Group 10 - "From Planning to Product Launch (Business English Vocabulary in Action)

For more lessons, see VOCABULARY Contents
A2-B2 Level

Launch [lancement, lanzamiento, 출시 (chulsi), 発売 (はつばい / hatsubai) 发布 (fābù) or 上市 (shàngshì)]

Vocabulary

A. INSIST: Say strongly, not change mind

• French: insister 
• Portuguese (BR): insistir
• Vietnamese: khăng khăng / nhấn mạnh 
• Spanish: insistir
• Korean: 주장하다
• Japanese: 主張する (しゅちょうする)
• Chinese: 坚持 (jiānchí)

B. FEATURES (noun): Important parts or qualities

• French: caractéristiques
• Portuguese (BR): funcionalidades (for tech/products) / características (general)  
• Vietnamese: tính năng (for tech) / đặc điểm (general)
• Spanish: características
• Korean: 특징
• Japanese: 特徴 (とくちょう) "機能" means “functions,” better for tech items. "特徴" fits general usage.
• Chinese: 特点 (tèdiǎn)

C. UNEXPECTED (adjective): Surprising, not planned before

• French: inattendu  
• Portuguese (BR): inesperado  
• Vietnamese: bất ngờ / không ngờ tới 
• Spanish: inesperado
• Korean: 예상치 못한
• Japanese: 思いがけない /"予期しない" is also valid but slightly more formal.
• Chinese: 意想不到的 (yìxiǎng bùdào de)

D. OCCUR: Happen or take place

• French: se produire 
• Portuguese (BR): ocorrer / acontecer   
• Vietnamese: xảy ra
• Spanish: ocurrir
• Korean: 발생하다
• Japanese: 起こる (おこる)
• Chinese: 发生 (fāshēng)

E. OBTAIN: Get something with effort

• French: obtenir   
• Portuguese (BR): obter  
• Vietnamese: đạt được / thu được
• Spanish: obtener
• Korean: 얻다
• Japanese: 得る (える)
• Chinese: 获得 (huòdé)

F. APPROVAL (noun): Official yes or agreement

• French: approbation  
• Portuguese (BR): aprovação  
• Vietnamese: sự chấp thuận / sự phê duyệt (more formal)
• Spanish: aprobación
• Korean: 승인
• Japanese: 承認 (しょうにん)
• Chinese: 批准 (pīzhǔn)

G. AUTHORIZE: Give official permission

• French: autoriser 
•  Portuguese (BR): autorizar  
• Vietnamese: ủy quyền / cho phép (depends on context; "ủy quyền" is formal)
• Spanish: autorizar
• Korean: 허가하다
• Japanese: 許可する (きょかする)
• Chinese: 授权 (shòuquán)

H. RELEASE: Let go or make public

• French: libérer / publier 
• Portuguese (BR): lançar (for product/software) liberar (for access/data)  
• Vietnamese: phát hành (product/document) giải phóng (literal "set free")
• Spanish: liberar / lanzar
• Korean: 출시하다 / 풀어주다
• Japanese: 解放する / 発売する
• Chinese: 释放 / 发布 (shìfàng / fābù)

I. RELEASE (noun): Act of letting go

• French: libération / sortie 
•  Portuguese (BR): lançamento, liberação  
• Vietnamese: sự phát hành, sự giải phóng
• Spanish: liberación / lanzamiento
• Korean: 출시 / 해방
• Japanese: リリース / 解放
• Chinese: 发布 / 释放 (fābù / shìfàng)

Guide Questions
1. What does the speaker say about releasing a new product?
2. What does the speaker say about the team?
3. What sometimes happens?
4. What should you do to move forward?
5. What happens at the end?

American Accent

British Accent

 

TRANSCRIPT

The process of releasing a new product can be exciting but also challenging. The team may insist on certain features being included, even if there are difficulties. Sometimes, unexpected problems occur during development, such as delays or technical issues. To move forward, the team must obtain approval from important people, like managers or investors. This might take time, but it is essential to ensure everything is ready. Once approvals are complete, we authorize the release. After that, the company officially releases the product to the public. The release comes after a lot of work and planning. It is a big moment for the team and the company. (107 words)